Splattr is built for any sales team that wins by reaching the right people with the right message, from founders and individual reps to full revenue teams. It's especially powerful for considered, research-heavy sales like consulting, staffing, and IT services, but customers across a wide range of industries use it to prioritize their market and personalize outreach at scale.

How is Splattr different from Apollo, ZoomInfo, Seamless, Clay, and Instantly?

Those tools are mostly contact databases and sending engines. They hand you names, emails, or a way to blast them. Splattr sits a step earlier: it's a targeting and scoring engine that figures out who is most likely to buy right now and why, then tells you how to start the conversation. Instead of a generic ICP list, Splattr researches every prospect through the lens of what you actually sell, layering in buying signals, hiring data, and tech stack to score and rank them.

How does Splattr find and score the right prospects?

You train an agent on what you sell, and Splattr scores prospects across your market by analyzing publicly available data like buying signals, hiring and job-posting activity, and technology footprint, all measured against your specific offer. Each prospect gets a score plus clear reasoning for why they ranked where they did, so you can prioritize with confidence.

Can I customize how prospects are scored?

Yes. Scoring is driven by the agent you train on each offer, so the criteria reflect your product, your differentiators, and your ideal buyer, not generic out-of-the-box filters. Companies selling multiple products can run a separate scoring lens for each offer.

What intelligence do I get on each prospect?

Every prospect comes with a score and the reasoning behind it, specific leverage points for your outreach, detected business signals (financial, strategic, and hiring/job changes, with sources), hiring metrics, and the company's technology footprint. It's the research that used to take 30+ minutes per prospect, ready in seconds.

Does Splattr integrate with my CRM and outreach tools?

Yes. Splattr offers a direct HubSpot integration so your scored prospects flow straight into your CRM, with Salesforce support coming soon. You can also export any list to CSV to use in other outreach tools.

How does pricing work?

Splattr is $12 per seat per month to keep your account active, and everything else runs on credits, so you only pay for the prospecting you actually do. You can go fully pay-as-you-go at $0.0299/credit, or save with a credit bundle (down to about $0.017/credit). All features are included on every plan.

What does each action cost?

Different actions use different amounts of credits: Find & score a prospect — 8 credits Look up a LinkedIn profile — 4 credits Find contacts at a company — 2 credits Research report — 8 credits Company report — 20 credits Email lookup — 6 credits Phone lookup — 15 credits Chatting with Splattr's AI assistant also uses credits, based on how much you use it.

Is there a free trial, and how do I get started?

Yes. You can score your first prospects free, no credit card required. Just tell Splattr what you sell, answer up to nine quick questions to train your agent (about 3 minutes), and you'll have scored, prioritized prospects in under 10 minutes.

How quickly will I see results?

Most users go from signup to their first qualified, scored prospects in under 10 minutes, and start personalizing outreach the same day.

How is my data handled and kept secure?

Splattr scores prospects using publicly available data, and we treat your account data as your own. We don't sell your data or use your content to train models that benefit other customers. Your data is hosted on Amazon Web Services in the United States, encrypted in transit and at rest, with role-based, least-privilege access controls. Payments are handled by our PCI-compliant processor, and we never store your card details. Full details are in our Privacy Policy and Data Processing Addendum.

Can my whole team use Splattr together?

Yes. Teams get a shared full-team view and can share campaigns across users, so everyone works from the same prospecting engine. On the Business plan you also get a shared credit pool, per-user spending controls, and dedicated support.

Why Someone Books a First Meeting

I sat with a sales coach a couple of weeks ago, and he asked me a simple question: why does someone book a first meeting? The answer is short. They have a pain, and you gave them a reason to believe you could solve it. That is the whole transaction. ## The to-do list He put it in a way that stuck with me. "I think about it like this. I have got my list of to-dos today. Here they are. This is the stuff I am working on. You are not on that list. And the only thing that gets you on that list is if you can say something painful enough for me to pick up my pen and put you on my damn list." That is the bar. Not "interesting." Not "relevant." Painful enough to reorder someone's day. ## The hard part is finding the pain Here is the part most outreach advice skips. Every salesperson works for a company that solves real problems. The product is rarely the issue. The hard part is finding the specific people who are actively feeling something painful enough, right now, that they would move you onto their list. You cannot manufacture that pain, and you cannot template your way into it. But you can find it. There is enough public information about most accounts to identify who is dealing with the kind of problem you solve before you ever pick up the phone. The change that just happened, the initiative that just got funded, the gap that just opened. Find that, lead with it, and you are no longer interrupting. You are showing up at the moment the pain is real. ## The real lesson Stop trying to be interesting and start trying to be timely. People book meetings when you name a pain they are already feeling and give them a reason to believe you can fix it. The work is finding those people before the call, so the call has a reason to exist.

Put this into practice