Splattr is built for any sales team that wins by reaching the right people with the right message, from founders and individual reps to full revenue teams. It's especially powerful for considered, research-heavy sales like consulting, staffing, and IT services, but customers across a wide range of industries use it to prioritize their market and personalize outreach at scale.

How is Splattr different from Apollo, ZoomInfo, Seamless, Clay, and Instantly?

Those tools are mostly contact databases and sending engines. They hand you names, emails, or a way to blast them. Splattr sits a step earlier: it's a targeting and scoring engine that figures out who is most likely to buy right now and why, then tells you how to start the conversation. Instead of a generic ICP list, Splattr researches every prospect through the lens of what you actually sell, layering in buying signals, hiring data, and tech stack to score and rank them.

How does Splattr find and score the right prospects?

You train an agent on what you sell, and Splattr scores prospects across your market by analyzing publicly available data like buying signals, hiring and job-posting activity, and technology footprint, all measured against your specific offer. Each prospect gets a score plus clear reasoning for why they ranked where they did, so you can prioritize with confidence.

Can I customize how prospects are scored?

Yes. Scoring is driven by the agent you train on each offer, so the criteria reflect your product, your differentiators, and your ideal buyer, not generic out-of-the-box filters. Companies selling multiple products can run a separate scoring lens for each offer.

What intelligence do I get on each prospect?

Every prospect comes with a score and the reasoning behind it, specific leverage points for your outreach, detected business signals (financial, strategic, and hiring/job changes, with sources), hiring metrics, and the company's technology footprint. It's the research that used to take 30+ minutes per prospect, ready in seconds.

Does Splattr integrate with my CRM and outreach tools?

Yes. Splattr offers a direct HubSpot integration so your scored prospects flow straight into your CRM, with Salesforce support coming soon. You can also export any list to CSV to use in other outreach tools.

How does pricing work?

Splattr is $12 per seat per month to keep your account active, and everything else runs on credits, so you only pay for the prospecting you actually do. You can go fully pay-as-you-go at $0.0299/credit, or save with a credit bundle (down to about $0.017/credit). All features are included on every plan.

What does each action cost?

Different actions use different amounts of credits: Find & score a prospect — 8 credits Look up a LinkedIn profile — 4 credits Find contacts at a company — 2 credits Research report — 8 credits Company report — 20 credits Email lookup — 6 credits Phone lookup — 15 credits Chatting with Splattr's AI assistant also uses credits, based on how much you use it.

Is there a free trial, and how do I get started?

Yes. You can score your first prospects free, no credit card required. Just tell Splattr what you sell, answer up to nine quick questions to train your agent (about 3 minutes), and you'll have scored, prioritized prospects in under 10 minutes.

How quickly will I see results?

Most users go from signup to their first qualified, scored prospects in under 10 minutes, and start personalizing outreach the same day.

How is my data handled and kept secure?

Splattr scores prospects using publicly available data, and we treat your account data as your own. We don't sell your data or use your content to train models that benefit other customers. Your data is hosted on Amazon Web Services in the United States, encrypted in transit and at rest, with role-based, least-privilege access controls. Payments are handled by our PCI-compliant processor, and we never store your card details. Full details are in our Privacy Policy and Data Processing Addendum.

Can my whole team use Splattr together?

Yes. Teams get a shared full-team view and can share campaigns across users, so everyone works from the same prospecting engine. On the Business plan you also get a shared credit pool, per-user spending controls, and dedicated support.

Why Reps Ignore the AI Tools RevOps Builds Them

There is a widening gap between RevOps and the front-line sellers who are supposed to use their tools. We see it every day. RevOps lives deep in the art-of-the-possible weeds. Skills for everything. Connections across every internal tool. Ongoing fine-tuning of the dream automated system. A never-ending queue of feature requests. Then it gets rolled out to the reps, and they could not care less. At best, they want it to help them write an email. It is a "just put the fries in the bag" moment. ## The two groups want different things All the business development team cares about is who to call and what angle gives them the best shot at a meeting. That is the job. Everything else is overhead. The homegrown system might be genuinely incredible. It might work. But unless you are the person who built it, it feels foreign, confusing, and like it does too much. There is also a quieter problem: the reps suspect the system might take their job one day, so why would they help train it? So you get a standoff. RevOps keeps building capability. Reps keep ignoring it. The tool gets more powerful and less used at the same time. ## The system serves the seller, not the other way around The fix is not more features. It is a change in who the system works for. The seller stays the driver. They say what they sell and how they sell it, in their own words. The system does the part no human can do at scale: research the accounts, find the ones with a real reason to buy right now, and report back exactly who to call and why, with the evidence attached. That reframes the relationship. The rep is not being asked to learn a platform, adopt a workflow, or feed a machine that might replace them. They are being handed a shorter, smarter list and a reason for each name on it. That is the one thing they actually wanted. ## One outcome, not a hundred features The reason complex internal systems lose reps is that they optimize for capability. The reason a seller adopts a tool is that it moves the one number they are measured on: net new meetings booked. If a tool does not visibly move that number, no amount of sophistication will earn its way into a rep's day. If it does, they will use it without being told to. Clean, concise, fries in the bag.

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