Splattr is built for any sales team that wins by reaching the right people with the right message, from founders and individual reps to full revenue teams. It's especially powerful for considered, research-heavy sales like consulting, staffing, and IT services, but customers across a wide range of industries use it to prioritize their market and personalize outreach at scale.

How is Splattr different from Apollo, ZoomInfo, Seamless, Clay, and Instantly?

Those tools are mostly contact databases and sending engines. They hand you names, emails, or a way to blast them. Splattr sits a step earlier: it's a targeting and scoring engine that figures out who is most likely to buy right now and why, then tells you how to start the conversation. Instead of a generic ICP list, Splattr researches every prospect through the lens of what you actually sell, layering in buying signals, hiring data, and tech stack to score and rank them.

How does Splattr find and score the right prospects?

You train an agent on what you sell, and Splattr scores prospects across your market by analyzing publicly available data like buying signals, hiring and job-posting activity, and technology footprint, all measured against your specific offer. Each prospect gets a score plus clear reasoning for why they ranked where they did, so you can prioritize with confidence.

Can I customize how prospects are scored?

Yes. Scoring is driven by the agent you train on each offer, so the criteria reflect your product, your differentiators, and your ideal buyer, not generic out-of-the-box filters. Companies selling multiple products can run a separate scoring lens for each offer.

What intelligence do I get on each prospect?

Every prospect comes with a score and the reasoning behind it, specific leverage points for your outreach, detected business signals (financial, strategic, and hiring/job changes, with sources), hiring metrics, and the company's technology footprint. It's the research that used to take 30+ minutes per prospect, ready in seconds.

Does Splattr integrate with my CRM and outreach tools?

Yes. Splattr offers a direct HubSpot integration so your scored prospects flow straight into your CRM, with Salesforce support coming soon. You can also export any list to CSV to use in other outreach tools.

How does pricing work?

Splattr is $12 per seat per month to keep your account active, and everything else runs on credits, so you only pay for the prospecting you actually do. You can go fully pay-as-you-go at $0.0299/credit, or save with a credit bundle (down to about $0.017/credit). All features are included on every plan.

What does each action cost?

Different actions use different amounts of credits: Find & score a prospect — 8 credits Look up a LinkedIn profile — 4 credits Find contacts at a company — 2 credits Research report — 8 credits Company report — 20 credits Email lookup — 6 credits Phone lookup — 15 credits Chatting with Splattr's AI assistant also uses credits, based on how much you use it.

Is there a free trial, and how do I get started?

Yes. You can score your first prospects free, no credit card required. Just tell Splattr what you sell, answer up to nine quick questions to train your agent (about 3 minutes), and you'll have scored, prioritized prospects in under 10 minutes.

How quickly will I see results?

Most users go from signup to their first qualified, scored prospects in under 10 minutes, and start personalizing outreach the same day.

How is my data handled and kept secure?

Splattr scores prospects using publicly available data, and we treat your account data as your own. We don't sell your data or use your content to train models that benefit other customers. Your data is hosted on Amazon Web Services in the United States, encrypted in transit and at rest, with role-based, least-privilege access controls. Payments are handled by our PCI-compliant processor, and we never store your card details. Full details are in our Privacy Policy and Data Processing Addendum.

Can my whole team use Splattr together?

Yes. Teams get a shared full-team view and can share campaigns across users, so everyone works from the same prospecting engine. On the Business plan you also get a shared credit pool, per-user spending controls, and dedicated support.

Cold Calling Taught Me Timing Is Everything

My first job in college was a summer internship cold calling for a consulting company. I failed at a phenomenal rate. It turns out that when you are twenty years old with no network and no useful experience, CIOs are not especially excited to sit around and talk through their problems with you. ## Stumbling into timing Here is what did happen. With enough repeated action, you occasionally stumble into a perfect-timing win. You catch someone in the exact week they are feeling the exact problem you happen to be calling about. It was not repeatable. There was no magic message and no clever script. It was mostly beating your head against the wall until, every so often, something accidentally landed. The wins were real, but I could not have told you how to make another one happen. ## Making the accident predictable What changed is that the accidental part is no longer accidental. Perfect timing becomes something you can find on purpose when you can: - Consider every job posting an organization has had for the last decade. - See the people who were ultimately hired for those roles. - Know every new piece of technology the company has introduced. - Read everything the company has published. - Monitor the pain signals that actually matter: financial, strategic, competitive, and product. - Keep up with their headlines and their public reporting. - Have an agent pull all of that together, tag it to the specific thing you sell, and tee up an approach. None of that is about sending more messages. It is about knowing, before you reach out, who is in the exact situation my twenty-year-old self only found by accident. ## Where this leaves you The goal was never automated cold outreach. The goal is to use the information that already exists to consistently find the buyers who uniquely need your help right now, and then reach out with something actually worth listening to. Timing was always the thing that worked. Now you do not have to wait to stumble into it.

Put this into practice